Care Sector Ball smashes fundraising target

A Care Sector Ball in London smashed its £100,000 fundraising target last weekend, with donations reaching £140,000.

The event at Grosvenor House Hotel, which was organised by Hallmark Care Homes in association with Care England, raised money for Alzheimer’s Research UK and The Care Workers Charity.

Hallmark and Care England chair Avnish Goyal said: “We are absolutely delighted that we had a sell-out event and I would like to give a huge thanks to our lead sponsor CareTech and everyone else who supported the event by buying tables and giving so generously on the night.”

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The special event featured a silent auction with many prizes and pledges donated by the care sector with a generous donation of £20,000 from a guest who wished to remain anonymous.  Hallmark Care Homes agreed to match fund the pledges on the night with a further £50,000.

Guests also enjoyed a four-course meal and entertainment from Glam Slam who performed songs from The Greatest Showman, light show Feeding the Fish, party band Madhen, and comedy troupe The Noise Next Door.

Speakers included Director at Alzheimer’s Research UK Tim Parry and CEO of The Care Workers Charity Alex Ramamurthy.

Alex said: “I was blown away by the inaugural Care Sector Fundraising Ball. Hallmark Care Homes did a fantastic job organising the event and we raised a whopping £140,000 to be split between both charities.

“That £70,000 is going to allow us to test new preventative measures to support care workers pre crisis, whilst also growing our grant giving. I’m proud to have shared the night with Alzheimer’s Research UK and incredibly thankful to those who attended and donated. Bring on next year!”

If you would like to get involved and support the next Care Sector Fundraising Ball in 2019, please contact Chesca at [email protected] for more information.